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Ethnicity Select: Wealthy African American Consumers
Contact: Roberta Beach
Email: rbeach@beachlistdirect.com
Phone: (615) 356-1100 Ext. 6305

African American affluence is on the rise and African Americans are participating in the American dream as never before. These are middle to upper class, educated, independent individuals with strong influence in their communities. This is an often overlooked, ideal consumer market segment for targeting high-quality products and services.
Source: Retail transactions, mail order companies, and consumer surveys.
Selections With Counts Minimum order 5,000 records.
| Selections |
Counts |
$/M |
| 12 Month Recency | 55,000 | $80.00 |
| Other Selections: |
| Computer Owner |
$30.00 |
Current Home/Land Value |
$10.00 |
| Home Property Indicator |
$5.00 |
Home Purchase Date |
$10.00 |
| Home Purchase Price |
$10.00 |
Home Year Built |
$10.00 |
| Homeowner Probability Model |
$5.00 |
In Market for New Vehicle |
$15.00 |
| Interest in Reading |
$30.00 |
Occupation |
$5.00 |
|
Presence of Credit Card |
$30.00 |
|
|
| |
| Donor Selections: |
| Contributes to Charities |
$40.00 |
Donors (By Mail, Phone, or TV) |
$30.00 |
| Environmental Contributor |
$40.00 |
General Contributor |
$5.00 |
| Health & Inst'l Contributor |
$5.00 |
Political Contributor |
$5.00 |
| Religious Contributor |
$5.00 |
|
|
| |
| Buyer Behavior Merchandise Categories: |
$5.00 |
| Books |
Collectibles/Specialty Food |
| Computer Owner |
Crafts/Hobbies |
| Culinary Interests |
Do-It-Yourself |
| Family & General Magazines |
Female Merchandise |
| Female-Oriented Magazines |
Gardening/Farming |
| Gardening/Farming Magazines |
General Merchandise |
| Gifts & Gadgets |
Health & Fitness Magazines |
| Mail Responder |
Male Merchandise Buyer |
| Male Sports Magazines |
Miscellaneous |
| News & Financial |
Odds & Ends |
| Opportunity Seekers |
Contestant Entrants |
| Photography |
Religious Magazines |
| Upscale Merchandise Buyers |
|
| |
| Demographic Variables: |
| Dwelling Type |
$10.00 |
Dwelling Unit Size |
$5.00 |
| Education |
$5.00 |
Estimated Age |
$5.00 |
| Exact Age |
$10.00 |
Gender of Adult |
$5.00 |
| Gender of Child |
$20.00 |
Hispanic Acculturation Segment
|
$10.00 |
| Hispanic Language Preference |
$10.00 |
Home Business |
$5.00 |
| Homeowner/Renter |
$5.00 |
Income |
$5.00 |
| Latitude/Longitude |
$5.00 |
Length of Residence |
$5.00 |
| Marital Status |
$5.00 |
# of Adults in Living Unit |
$5.00 |
| # of Children in Living Unit |
$5.00 |
Phone Number |
$15.00 |
| Presence of Children |
$5.00 |
Radius Pull |
$10.00 |
| State Inc. Decile Wealth Rating |
$5.00 |
State/SCF/Zip/County |
$10.00 |
| |
| Method of Addressing: |
| FTP |
$75.00/Flat |
| E-Mail Delivery |
$75.00/Flat |
| Key Coding |
$5.00 |
| Run Charges |
$15.00 |
Commissions, Credit Policy -
20% commission to recognized brokers. Cancellation Charges: Cancellation before five (5) days prior to approved mail date: $200.00 flat fee, plus $15.00/M run charges, plus output media, shipping, and handling charges. Cancellation after five (5) days prior to approved mail date incurs full charge.
Delivery Schedule - Delivery from 5 to 7 working days.
Restrictions - Minimum order 5,000 records. Sample direct mail piece required for list owner's approval. Telemarketing script and SANS number are required for all telemarketing rentals. One year unlimited use may be available. Please inquire. Net name arrangements available. Please inquire. 90% deliverability guaranteed.
Maintenance -Updated monthly. Run through NCOA & Deceased Suppression quarterly.
Usage:
New file.
List Manager - Beach List Direct, Inc.
Contact: Roberta Beach
Email: rbeach@beachlistdirect.com
Phone: (615) 356-1100 Ext. 6305
Contact: Clay Beach
Email: cbeach@beachlistdirect.com
Phone: (615) 356-1100 Ext. 6385
Last Updated: 1/7/2008 9:41:00 AM
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