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Super Boomers
Contact: Clay Beach
Email: cbeach@beachlistdirect.com
Phone: (615) 356-1100
Exclusive to our management, Beach List Direct introduces Super Boomers, a highly concerned segment of baby boomers who are actively donating to all types of charitable and political causes and candidates.
Born between 1946 and 1964, this generation is primarily ages 45-63 and they represent one third of the US. They have dominated American culture by their distinct beliefs, choices, behavior, and consumer spending habits. Super Boomers are active, frequent donors who believe their contributions will make a difference.
- Most Super Boomers live in two-income households making over $100,000. Many still have children living at home or attending college.
- Super Boomers want to maintain their high quality of life, spending time and money on services and products that help them look good, eat better and live well.
- Super Boomers rely on direct mail offers to save them time and money. They appreciate and expect superior customer service.
- Super Boomers are Internet savvy and although they prefer to receive offers through direct mail, they enjoy the freedom and convenience of shopping and spending online.
- Older Super Boomers are empty nesters and some are grandparents with plenty of discretionary money to spend on themselves and their families.
Source: 100% direct mail generated
Selections With Counts
Minimum order 5,000 records.
| Selections |
Counts |
$/M |
| 12 Month Recency | 598,089 | $95.00 |
| Monthly Hotline | 21,334 | $10.00 |
| Other Selections |
| Age |
$12.50 |
| Donor Cause |
$10.00 |
| Ethnicity |
$15.00 |
| Gender |
$10.00 |
| Geography |
$8.00 |
| Grandparent |
$12.50 |
| Homeowner |
$10.00 |
| Income |
$10.00 |
| Known Internet Users |
$15.00 |
| Length of Residence |
$10.00 |
| Mail Order Buyer/Responder (Inquire for Categories) |
$12.50 |
| Marital Status |
$10.00 |
| Presence of Children |
$10.00 |
| Presence of Credit Card |
$10.00 |
| Reading Preference (Inquire for Categories) |
$12.50 |
| Method of Addressing: | |
| FTP |
$75.00/Flat |
| E-Mail Delivery |
$50.00/Flat |
| Key Coding |
$2.50/M |
| Run Charges |
$15.00/M |
Commissions, Credit Policy -
20% commission to recognized brokers. Cancellation Charges: Cancellation before five (5) days prior to approved mail date: $200.00 flat fee, plus $15.00/M run charges, plus output media, shipping, and handling charges. Cancellation after five (5) days prior to approved mail date incurs full charge.
Delivery Schedule - Delivery from 1 to 3 working days.
Restrictions - Minimum order 5,000 records. Sample direct mail piece required for list owner's approval. Telemarketing script and SANS number are required for all telemarketing rentals. One year unlimited use may be available. Please inquire. Net name arrangements available. Please inquire. 90% deliverability guaranteed.
Maintenance -Updated monthly. Run through NCOA & Deceased Suppression quarterly.
Usage:
New to the market!
List Manager - Beach List Direct, Inc.
Contact: Clay Beach
Email: cbeach@beachlistdirect.com
Phone: (615) 356-1100
Contact:
Email:
Phone:
Last Updated: 4/18/2012 6:03:00 PM
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