Beach List Direct

Founded in 1994, Beach List Direct, Inc. is a leading full service direct marketing firm with extensive experience in developing multi-channel direct marketing programs. Beach List Direct has earned a reputation for testing, tracking, and refining our client's targeted list mailings throughout their entire product lifecycle.

This encompasses unrivaled expertise in direct response mailing lists to consumers and businesses, including targeted list brokerage, targeted managed lists for list brokers, database marketing services, email lists and telephone lists, data processing services including data hygiene and modeling, change of address and merge/purge, direct mail design and production, print advertising & collateral and insert media placement, and website development.

Management

Roberta Beach, President
Roberta is President of Beach List Direct, Inc. She serves as the main client and strategic partner for all list brokerage accounts with enthusiasm, creativity and energy.

Before starting Beach List Direct, Inc. with Clay Beach, Roberta had already built a resume of executive sales and marketing experience. After graduating with a degree in Mathematics from Smith College in 1983, Roberta joined a market research firm in Memphis, TN, serving two years as a Research Assistant to the owner. She then established the Research Division of Haas Publishing Company (now HPC Publications, Norcross, GA), serving as Research Director, then moved into sales management as Publisher of the company's first Chicago apartment guide.

After completing her MBA in Marketing at University of Chicago, she joined R. R. Donnelley & Sons in the Catalog and Tabloid Printing Division, serving the Lands' End and Spiegel accounts. She was the first printing executive to complete training at Donnelley's newest acquisition Metromail, where she learned the list business. She marketed Metromail's New Baby Database to Mervyn's and Macy's when Donnelley moved her into their Retail Division in the San Francisco Bay area.

In 1994 she left Donnelley and started Beach List Direct, Inc. after a brief time as Commercial Sales Manager for list manager Robertson Mailing List Company.

Clay Beach, Managing Director
Clay Beach, Managing Director of Beach List Direct Inc., provides our clients with campaign planning and marketing solutions.

Clay has over 25 years of marketing, sales and product management experience in the direct mail industry. His strong analytical and data services background further enhances this expertise.

Clay graduated from the University of Chicago where he started his direct marketing and statistical survey analysis studies. His first position as a Marketing Manager was with Design Consultants, a leading Chicago based corporate identity development agency. Clay managed and developed direct mail programs for clients such as Pioneer Hi-Bred Seed, Kerr/Sybron, and Hammond Frozen Meats.

Clay joined Ashland Products Company in Chicago as Database Marketing Manager in the mid 1980s were he catalogued thousands of products and produced their first database marketing and segmentation program.

Prior to starting Beach List Direct in 1994, Clay was Senior Account Executive for SRA (Science Research Associates), a subsidiary of IBM at the time. He managed the Silicon Valley sales region of Fortune 500 companies providing IBM mainframe installations for Citibank, McKesson, and State of Californiain accounts.

Clay has severed as Father's Day Council Member of the Middle Tennessee American Diabetes Association and donates his time and list management expertise to help raise awareness and money to find a cure for Diabetes.

Clay also has assisted former Vice President Al Gore with The Climate Project, an initiative to train thousands of individuals to present Mr. Gore's slide show on global warming. Through the services of BLDI, Clay provided The Climate Project with their initial web presence, and their web interface to handle candidate applications and database management.

Landon Elmore, Creative Director
Landon provides integrated creative direction, design, technical strategy, project management and account supervision for Direct Mail Design and Production, website design and online marketing efforts, including Email communications and Search Engine Marketing. Landon is a highly organized team player with honed management skills and a keen eye for budgets and deadlines.

A seasoned marketing communications designer with a proven track record of innovation, quality execution and efficient project management, Landon has also developed a thorough understanding of Internet branding and web-based marketing programs through his experiences helping clients enhance their revenues and produce a measurable ROI for Internet-based initiatives.

Landon graduated Cum Laude from the School of Design at North Carolina State University, with roots in traditional graphic design, Landon has been a leading new media producer since establishing his studio in San Francisco, CA, the center of the digital media revolution, in the early 1990s and has the ability to transform challenging concepts into practical reality with his unique combination of talents and experience. His high level design and illustrative capabilities are complemented by deep technical knowledge and programming skills, and solid business experience.