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For
complete details on direct marketing strategies for your company,
please
contact:
Michael Gosney
CC Program Manager
Beach List Direct, Inc.
San Francisco, CA
415-531-9977
Email: Michael
Gosney
Clay Beach
Beach List Direct, Inc.
Nashville, TN
615-298-1214
Email: Clay Beach
Landon Elmore
Creative Director
Beach List Direct, Inc.
Raleigh, NC
919-247-1852
Email: Landon
Elmore
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 Beach
List Direct understands the emerging Conscious Consumer marketplace.
From greening the home to buying
organic to environmental and social causes to conscious entertainment
to Clean Tech businesses to eco-tourism to integrative healthcare...this
is no fringe movement. People's values are changing and so
are their lifestyle and purchasing choices. Traditional marketing
approaches are effective in reaching these groups:
millions of consumers, charitable givers, businesses and non-profits
who are pro-active and growing in numbers and influence.
Work with
Us
Beach List Direct helps emerging companies (like
yours) in the Conscious Consumer marketplace expand their
business through custom, targeted, multi-channel direct marketing
programs. We find like-minded consumers who want to hear about your sustainable product or service (the list). We can also help plan your campaigns and produce effective direct mail pieces for you, from design to printing to mailing. Follow-up eBlasts can be transmitted through our Bulk eMail Interface to your growing house list. And through multiple reply options including custom landing pages, email, phone and reply card, and A/B testing, you can track response and learn how to refine your next efforts for even greater response. All the elements
needed to start an effective, fresh direct marketing program
designed to grow your business.
Call
or email any of the gents listed in the left column to discuss
your direct marketing needs and how we can help make it a
reality.
The Conscious
Consumer Marketing Group at Beach List can support your strategic
marketing objectives to reach this rapidly expanding market
in many ways:
CONSCIOUS CONSUMER TRENDS
• Green/Clean Tech: The green technology field is currently
one of the hottest and most rapidly-expanding - labeled as
the "largest economic opportunity of the 21st century"
by John Doerr, esteemed Silicon Valley venture capitalist.
Last year, over $1.6 billion was funneled into clean tech
ventures last year, and this year, the industry is seeing
an even bigger acceleration. (Doerr Firm Invests in 'Green
Technology')
• Organic Food: The organic
food market is the fastest-growing sector of the food industry,
with annual sales of more than $6 billion and a growth rate
of 20% per year over the last two decades. (Organic Trade
Association). Health Foods: Whole Foods, Trader Joe's, Rainbow
Grocery (SF)
• Alternative Medicine:
While 90 million Americans have chronic illness, more than
60% of the American population seek alternative treatments
and believe in the importance of self-healing. Health spa
and wellness centers are a rising $5 billion annual industry.
Americans spend at least $27 billion out-of-pocket every year
on complementary/alternative medicine, and make about 1.5
as many visits to complementary medicine practitioners as
they make to primary care doctors each year, (Journal
of the American Medical Association, Nov 1998)
• Eco-Friendly Purchasing:
Nearly two-thirds of Americans, approximately 130 million
consumers, report that they would be likely to switch brands
to one associated with a social or environmental cause. (Cone/Roper
1999 report). 87 percent of Americans are concerned about
the environment, according to Environmental Research Associates.
Between 80% and 90% of Americans participated in simple eco-conscious
behavior like recycling and reducing energy and water usage,
while 73% bought environmentally beneficial products (Gallup
poll 2000).
• Yoga & Movement Arts:
About 20 million Americans practice yoga, up nearly 30 percent
in 2004 (Yoga Journal, 2003). Yoga is increasing its popularity
in fitness centers & corporate gyms, and has studios seemingly
popping up at every other corner. Other movement arts such
as Pilates and Tai Chi are rising as well.
• Progressive Youth Population:
The potential of the growing market of young, progressive,
action-oriented people is enormous. Young people will comprise
half the world's population in the next ten years. In the
United States alone, there are an estimated 64 million young
people between the ages of 18-34, accounting for 23% of the
U.S. population. These young people want to make a difference.
As consumers, they have disposable income, engage in 'green
behavior' and spend $153 billion annually (Jupiter
Communications).
•
Sustainable Economy & Development: A recent survey found
that 82% of international business leaders already believe that
they can derive real business value from implementing a sustainable
development approach to strategy and operations. The tens of
thousands of nonprofit groups working for social change are
realizing that collaboration and connectedness are the keys
to effective change. Government agencies are facilitating public-private
partnerships to speed up the development of solutions that benefit
both the public and the earth. http://www.popsustainability.org
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