Seniors
Targeted Mailing Lists
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Affluent
Older Americans By Exact Age - 10.9MM+
Older Americans. Contact Roberta Beach for counts.
Base Price: $65/M
Universe: 10,966,243
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American
Consumer Senior Database - 45.5MM+
Senior citizens by exact age, data appended with over 300
demographics. Contact Roberta Beach for counts.
Base Price: $65/M
Universe: 45,504,700
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All
About Seniors - 8.5MM
Today's senior consumers have the time, energy, and money
to enjoy their golden years. This exclusive list is all about
targeting the active age 55 and older crowd, from the products
they are buying through the mail to their lifestyle interests
and activities.
Those included in the
All About Seniors file are perfect prospects for a variety
of offers including catalogs, investments, insurance, continuity
clubs, credit cards, luxury and leisure products and services,
telecommunications, entertainment, cruise, retirement, and
travel.
Reach seniors who are
online using the Internet and are known donors to fundraising
offers. See
the datacard for this list here >>
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All
About Senior Travelers- Nearlly 3MM
With the discretionary income and the leisure time to enjoy
traveling, this ever-growing audience of age 55+ consumers
is also one of the most responsive.
Target your older travel
audience by the products they buy through the mail and by
their lifestyle interests and activities. Reach age 55+ travelers
who frequently use the Internet and donate to a variety of
fundraising offers.
The All About Senior Travelers
list is ideal for marketing offers such as catalogs, credit
cards, continuity clubs, investments, insurance, telecommunications,
cruise and travel, luxury products and services, and retirement.
See
the datacard for this list here >>
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BMG
Music Service Masterfile - Mature Members (50+) - 1.7MM+
Mature members of BMG Music Service who are all age 50 and
over. Contact Roberta Beach for counts.
Base Price: $110/M
Universe: 1,733,610
Hotline: 307,696
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Columbia
House - Mature Members Masterfile (Age 50+) - 1.5MM+
Members, age 50+, of Columbia House entertainment products.
Contact Roberta Beach for counts.
Base Price: $115/M
Universe: 1,572,000
Hotline: 278,000
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Devoted
Donors - Empty Nesters - 675M+
Highly concerned donors who are empty nesters in their households.
Those included in this file are impassioned donors to a number
of causes from children’s, health, and veteran issues
to animal, environmental, and wildlife concerns. Since their
children have left home, these socially and politically aware
citizens often use the extra time on their hands to improve
the world around them through charitable gift giving and community
involvement. See
the datacard for this list here >>
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Doubleday
Large Print (Doubleday Entertainment Garden City) - 273M+
Members of a book club that caters to the 55+, offering best
sellers reprinted in large type. Contact Roberta Beach for counts.
Base Price: $100/M
Universe: 273,161
Hotline: 93,636
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Ethnicity
Select - Seniors - 640M+ NEW!
The Ethnicity Select Seniors list provides marketers with
a wide variety of selects to help them target their ideal
clientele. Those included in this file are especially responsive
to marketing campaigns appealing to their specific ethnicity
and their age. Help these elderly prospects spend their retirement
traveling around the world, spoiling their grandchildren,
and enjoying their freedom from the 9-to-5 grind! This list
is powered by Geoscape®. See
the datacard for this list here >>
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Generous
Grandparents- 2.6MM+
Grandparents are generous with their grandchildren! This is
a list of Grandparents, age 55 and older who are actively
making purchases through the mail for their grandkids.
Generous Grandparents
offers selectivity by mail order categories, lifestyle interest,
donors, homeowners, Internet users, and all types of demographic
variables.
These grandparents are
ideal prospects for a variety of offers including catalogs,
investments, insurance, continuity clubs, credit cards, luxury
and leisure products and services, telecommunications, entertainment,
cruise, retirement, and travel. See
the datacard for this list here >>
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Grandparents
By Lifestyle Interest - 20.5MM+
Grandparents. Contact Roberta Beach for counts.
Base Price: $95/M
Universe: 20,554,409
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MarketReach
America - The Golden Years Seniors Database - 11MM+
Maturing magazine subscribers and catalog buyers, age 55 and
above. Contact Roberta Beach for counts.
Base Price: $80/M
Universe: 11,000,000
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Multi-Sourced
Seniors - 38.5MM+
Today's seniors have the time and energy to enjoy their full
lifestyles and to spend their significant, disposable incomes.
The Multi-Sourced Seniors database allows mailers to easily
reach these active, age 55 and older consumers who enjoy buying
for themselves, their children, and their grandchildren. See
the datacard for this list here >>
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Oxmoor
House Seniors & Grandparents - 957M+
Book buyers who are over the age of 55. Contact Roberta Beach for counts.
Base Price: $90/M
Universe: 957,875
Hotline: 94,194
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Retired
College Graduates - 758M+
Retired households who have completed a minimum of four years
of college. Contact Roberta Beach for counts.
Base Price: $95/M
Universe: 758,030
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Retirees
- Age 65+ - 16.3MM+
Active retirees are men and women who are using their free
time to pursue new hobbies and activities. Contact Roberta Beach for counts.
Base Price: $60/M
Universe: 16,397,900
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RFM
Now! Seniors- Over 35.8MM+
Check out the RFM and category transactional data, which is
selectable, on the brand new RFM Now! Seniors list. This file
contains older buyers age 55 and over who are purchasing products
and services through the mail, online, and in person.
Those included on the
RFM Now! Seniors list are ideal prospects for a wide variety
of offers including telecommunications and wireless, subscriptions,
household goods and services, security systems, cable TV and
Internet, credit cards, investments, insurance and financial
services, automobiles, fundraising campaigns, education, retirement,
and many more direct mail opportunities. See
the datacard for this list here >>
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Rich
Retirees - 4.3MM+
Wealthy Senior Citizens. Contact Roberta Beach for counts.
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Senior
Citizen Households By Lifestyle Interest - 32.6MM+
Senior citizens. Contact Roberta Beach for counts.
Base Price: $95/M
Universe: 32,686,912
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Super
Seniors- 681M+
Beach List Services presents this brand new list of direct
mail generated seniors age 55 and older. These 100% mail responsive
individuals are well educated former professionals who are
high dollar spenders and donors.
Selectable by recency,
gender, age, income, homeownership, presence of credit card,
and Internet usage.
40% Female, 60% Male.
See
the datacard for this list here >>
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Suffering
Seniors - 4.6MM+
The newly sourced Suffering Seniors list is made up of mail
responsive seniors who provide permission-based data about
their medical needs, their families, and themselves by filling
out household surveys. This regularly updated file of Age
55+ ailment sufferers is one of the largest sources of consumer-reported
health data available on the list market today. With many
selects to offer, Suffering Seniors is the perfect list for
mailers targeting the ailing elderly who will be most responsive
to their direct mail campaigns. See
the datacard for this list here >>
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Surfing
Seniors - 4MM+
Internet-savvy senior citizens -- the fastest growing audience
online today. Those included in this file are active 55-plus
consumers enjoying the freedom of their Golden Years. They
are empty nesters that have watched their children move on
and succeed. Many are grandparents who enjoy spoiling their
grandchildren with the latest toys and fashions. These seniors
are also spending money on themselves: buying clothes, beauty
products and cosmetics, home improvement items for their children’s
old rooms, and travel accessories online and through catalogs.
See
the datacard for this list here >>
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Time
Inc. Seniors Masterfile - 5.3MM+
Database of seniors who subscribe to Time Inc. and Time4 Media
enhanced with Equifax and Time Inc. purchase behavior to identify
lifestyles and demographics. Contact Roberta Beach for counts.
Base Price: $90/M
Universe: 5,376,128
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Well-To-Do
Senior Vacationers - Nearly 1MM
Well-to-Do Senior Vacationers want to travel and have the
discretionary time and disposable income to act on their goals
for retirement. Most are accustomed to traveling regularly
for vacations and holidays. They have planned for their retirement
years and are now enjoying life to the fullest traveling at
will for pleasure. Cultured and educated, this audience of
experienced travelers has a high average income and net worth.
The Well-to-Do Senior
Vacationers list is a mailer’s dream for offers related
to travel destinations, airline specials, investment, insurance
or retirement products; or any luxury product or service that
would appeal to a leisure-oriented, mature lifestyle. See
the datacard for this list here >
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Working
Seniors - 4.6MM+
Age 55+ still busy with their careers. Contact Roberta Beach for counts.
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