Lists Rental Basics
Basic guidelines and definitions

Direct mail is an amazing but complicated advertising medium. Getting into direct mail requires a long term, dedicated & strategic plan that should involve a budget that takes into account the need for significant testing and learning.

The mailing list is an important part of any direct mail campaign.

There is a lot to understand about renting a list. Besides identifying your marketing strategy and your target audience, there are other technical, legal and logistical considerations you should be aware of.

This brief primer will illustrate some key concepts and summarize some general processes. Review the following pages to better understand some of the intricacies of mailing list rental before beginning the list research process.