Home: List Rental Basics

Direct Mail Marketing

Compiled Lists

Response Lists

Anatomy of a List Datacard

List Rental Rules of Thumb

Working with a List Broker

List Broker Services

Data Processing

Breakeven Analysis

List Broker Services
What a List Broker does for you

While many list brokers also have full-service agencies and can help plan entire direct mail campaigns, their specific brokerage duties are:

• Review and understand your goals and objectives, budgets and mailing experience
• Research the market for appropriate lists including any that are new to the market
• Screen lists based on historical performance and list owner reputations
• Provide recommendations via data cards and other documentation
• Advise on selections and segmenting, especially when the target audience is
  somewhat elusive
• Check selection and order details, dates and other instructions
• Clear sample mail pieces with list owners – prior approval can minimize later
  disappointments and delays
• Negotiate volume discounts, net name arrangements and special pricing
• Coordinate timing and push list suppliers on late deliveries