List Broker Services
What a List Broker does for you.
- While many list brokers also have full-service agencies and can help plan entire direct mail campaigns, their specific brokerage duties are:
- Review and understand your goals and objectives, budgets and mailing experience
- Research the market for appropriate lists including any that are new to the market
- Screen lists based on historical performance and list owner reputations
- Provide recommendations via data cards and other documentation
- Advise on selections and segmenting, especially when the target audience is
somewhat elusive
- Check selection and order details, dates and other instructions
- Clear sample mail pieces with list owners – prior approval can minimize later
disappointments and delays
- Negotiate volume discounts, net name arrangements and special pricing
- Coordinate timing and push list suppliers on late deliveries
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