FOR IMMEDIATE RELEASE

March 15, 2007

Contact: Roberta Beach, President
rbeach@beachlistdirect.com
Contact Number: (615) 356-1100 x6305
Beach List Direct, Inc.

Beach List Direct, Inc. Appoints Patrick Kagan Vice President of Sales

NASHVILLE, TN – March 14, 2007 -- Beach List Direct, Inc., a full service direct marketing firm with extensive experience in developing multi-channel direct marketing programs, is proud to announce the appointment of Patrick Kagan as Vice President of Sales.

Pat comes to Beach List Direct from SRDS, a global provider of premier media and marketing information, where he has served both as Director of Client Services and as Publisher, Direct Marketing Services. Pat brings many years of experience calling on list managers and mailers in the direct marketing industry. He has played a key role in building sales teams and managing product lines in both traditional print advertising and web-based advertising and positioning.

"Pat’s a top level sales professional associated with the direct marketing industry, and can be fully dedicated to sales efforts and to building a sales team for us here at Beach List Direct...it's a perfect fit. We are confident that Pat's knowledge of the industry, combined with his strong relationships throughout the direct marketing community, will continue to drive increased sales for us," says Clay Beach, BLDI Managing Director.

Pat's primary responsibility will be new business development both in multi-channel client programs and in promoting BLDI's growing managed list offerings which include: Charitable and Political Donors, Seniors, Ailment Sufferers, Affluent/Society, Donors/Contributors/Philanthropic, Families, Golfers, Hispanics and Other Ethnicities, Music Enthusiasts, Pre-Teens/Teens, Small Business/Home Office (SOHO) and Travelers.

In addition to list services, Beach List Direct helps its clients promote their product or service through direct mail design and production, insert media, search engine marketing, and website development. BLDI has a full service design and print production team and provides an easy-to-use online tool for their clients to plan, manage and analyze all of their direct marketing campaigns.

"What excites me the most about the BLDI opportunity is it allows me to work in an environment that is proven to produce results. For more than a decade Beach List Direct has continually perfected the Direct Marketing business model of helping professional direct marketers and mailers utilize customer intelligence and response behavior to create competitive advantages in order to get better results," says Patrick Kagan, Vice President of Sales, BLDI.

About Beach List Direct, Inc.
BLDI was founded in 1994 and maintains its corporate headquarters in Nashville, TN, with offices in Raleigh, NC, San Francisco, CA and now in Chicago, IL.

Additional information is available at www.beachlistdirect.com.

Pat Kagan can be reached at (312) 957-7310 or pkagan@beachlistdirect.com.