FOR IMMEDIATE RELEASE

July 13, 2005

Contact: Roberta Beach, Sales Director
rbeach@beachlistdirect.com
Contact Number: (615) 356-1100 x6305
Beach List Direct, Inc.

Beach List Direct Makes Big Splash in the Big Apple!
July 13th, 2005 - Beach List Direct, Inc., formerly Beach List Services, Inc., officially announced a change of name to reflect its expanded service offerings. This relaunch of the company took place at the DM Days Show in New York City this past June.

"Beach List Direct has bolstered the services and resources that we can bring to our clients, including expanded analytical tools and creative services, along with customized list brokerage services and a proven list management portfolio" said Roberta Beach, Beach List Direct, Inc. President.

Many list industry professionals stopped by the booth to admire the new look of Beach List Direct, Inc. at the DM Days Show in New York City's Javits Convention Center. Along with the booth and marketing materials, the web site has also been transformed to serve the growing needs of their clients.

"Beach List Direct, Inc. now offers clients all the elements you need for an impactful campaign in one easily accessed system. Throughout your promotion's lifecycle, this remarkable online tool, "the BeachCAM (Campaign Analysis & Management)", calculates ROI, manages your promotions across all channels and media-anything and everything to keep you on track and informed. So you'll always know what works, what doesn't, where to get the answers, and how to determine next steps." said Clay Beach, Beach List Direct, Inc. CEO.

For more information on their targeted List Portfolio, Creative Services or Campaign Management Tools, visit Beach List Direct, Inc. online at www.BeachListDirect.com, or contact Roberta Beach, Sales Director at (615) 356-1100 x105 Toll Free or rbeach@beachlistdirect.com.

Founded in 1994, Beach List Direct, Inc., formerly Beach List Services, Inc., is a full-service direct marketing agency offering total campaign control, including list management, list brokerage, data processing services, and creative solutions. Anchored by their proprietary "BeachCAM" online tool, Beach List Direct, Inc. has earned a reputation for testing, tracking, and refining their clients' campaigns throughout their entire product lifecycle. This encompasses unrivaled expertise in consumer and business direct mail, email, in-house data processing services, list maintenance, list rental fulfillment, data hygiene, data enhancement, merge/purge, best customer modeling, response analysis, and creative services.